Showcase your impact. Strengthen your reputation. Support your community.
Businesses that invest in their communities deserve recognition for the difference they make.
The RideSafe Partner Spotlight programme has been designed to celebrate and promote the organisations helping charities across Derby reduce essential transport costs through meaningful corporate partnerships.
By supporting RideSafe, your organisation is doing more than funding journeys. You are helping local charities reach vulnerable people, deliver essential services and create positive change across our communities. Partner Spotlight ensures that contribution is recognised through professional, authentic and impactful publicity.
What is a partner spotlight?
Partner Spotlight is a dedicated public relations and marketing programme available to RideSafe corporate partners.
Through professionally produced content, media opportunities and photography, we help tell the story of your organisation’s commitment to supporting local charities and the communities they serve.
Each Partner Spotlight creates a compelling narrative around your involvement, helping you demonstrate social value, strengthen stakeholder relationships and showcase your commitment to corporate responsibility.
Whether you want to engage customers, employees, suppliers or the wider community, Partner Spotlight provides meaningful content that highlights the difference your support is making.
What’s included in every partner spotlight?
Every Partner Spotlight package includes:
- Press release content featuring your organisation and chosen charity partner.
- An on-site photography session with your charity partner.
- Professional photographs suitable for use across websites, social media, newsletters and marketing materials.
- Quotes from your organisation and the charity partner.
- Promotion through RideSafe communication channels.
- Content that can be repurposed across your own marketing and public relations activities.
The result is a high-quality story that demonstrates your commitment to supporting local charities while creating positive and engaging content for your business.
Authentic stories, real impact
Where appropriate and with the necessary permissions, Partner Spotlights may also include:
- Service user stories
- Beneficiary case studies
- Additional impact reporting
- Human-interest content that demonstrates the difference your support is making
However, the wellbeing, privacy and dignity of the people supported by our charity partners always comes first.
Many charities work with vulnerable individuals and young people and we are committed to ensuring their safety, confidentiality and wellbeing are protected at all times. For this reason, access to service users, personal stories and beneficiary photography can never be guaranteed and will only be included where appropriate, ethical and fully consented.
Our aim is to tell authentic stories that celebrate positive outcomes while respecting the people at the heart of them.
Why participate?
Demonstrate your social value
Customers, employees and stakeholders increasingly want to work with organisations that make a genuine contribution to society.
Partner spotlight provides a credible and visible way to demonstrate your commitment to supporting local charities and creating positive social impact.
Strengthen your brand reputation
Sharing meaningful stories about community investment helps build trust, reinforce your values and position your organisation as a responsible and engaged business.
Engage employees
Employees take pride in working for organisations that give back to their communities. Partner Spotlight provides positive stories that can be shared internally and externally, helping to strengthen employee engagement and morale.
Create meaningful content
Authentic community impact stories are among the most powerful forms of business communication. Partner Spotlight provides professionally produced content that can be used throughout the year across your digital channels, marketing campaigns and stakeholder communications.
The difference your support makes
Transport is often one of the hidden costs facing local charities.
By helping to offset taxi and transport expenses through RideSafe, corporate partners enable charities to:
- Reach more people in need.
- Deliver services more effectively.
- Improve access to support.
- Reduce operational pressures.
- Direct more resources towards frontline activities.
Every partnership helps ensure that vital services remain accessible to those who need them most.
A partnership worth talking about
Businesses are increasingly judged not only by what they do, but by the difference they make.
Partner Spotlight gives you the opportunity to demonstrate that difference through professional public relations, compelling storytelling and meaningful community impact.
Together, we can highlight how collaboration between businesses and charities creates stronger communities, supports vulnerable people and delivers lasting positive change across Derby.
Become a RideSafe partner
Join a growing network of organisations helping local charities reduce transport costs and reach more people across Derby.
As a RideSafe Partner, you’ll receive meaningful recognition through our Partner Spotlight programme while directly contributing to practical, measurable community impact.
Get in touch today to learn more about becoming a RideSafe Partner and sharing your story through Partner Spotlight.
RideSafe
Driving Community Impact Together